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On Metrics and Measurement

This post describes how to design an effective metrics portfolio, focusing on the distinction between durable output business metrics and input metrics. It explores the difference between business, health, and diagnostic metrics, and discusses three flavors of goals: output business goals, controllable input goals, and launch goals. It discusses the standard form in which all…

On Writing Documents

It has been broadly observed that Amazon is powered by a writing culture. Meetings at Amazon typically begin with at least twenty minutes of silent, communal reading. PowerPoints are rare, reserved for presentations to large audiences. However, I haven’t seen a lot of discussion of how Amazonians approach writing documents. This document attempts to address…

On “technical debt”

The term “technical debt” is a useful one. Unfortunately, as with anything useful, it is overused and used sloppily. It’s also sometimes misused to disparage a historical decision somebody disagrees with. But more than that, I think it is broadly misinterpreted. The term is intended to help justify work that has no immediate customer benefit,…

First, they came for (2020)…

First they came for the immigrants, and I did not speak out – because I am not an immigrant. Then they came for the sex workers, and I did not speak out – because talking about sex makes me uncomfortable. Then they came for the press, and I did not speak out – because it’s…